Dubai’s Dh3,000 Visitor Rewards Programme Draws More Than 10,000 Applications in 48 Hours

Dubai’s new Dh3,000 Visitor Rewards Programme has received an overwhelming response, attracting more than 10,000 applications within just 48 hours of its launch.

The initiative is designed to encourage visitors to explore more of Dubai while offering eligible participants the opportunity to receive rewards worth up to Dh3,000.
The strong early response highlights the continued appeal of Dubai as a global tourism and shopping destination, as well as the growing popularity of programmes that offer visitors additional incentives during their stay.

Strong interest from visitors

More than 10,000 applications were submitted during the first two days, demonstrating significant interest in the new rewards initiative.

The programme aims to enhance the visitor experience by encouraging tourists to discover Dubai’s attractions, entertainment venues, retail destinations and other experiences across the city.

The initiative also supports Dubai’s broader tourism strategy, which focuses on attracting international visitors, extending visitor stays and encouraging greater engagement with the emirate’s diverse tourism and retail offerings.

Supporting Dubai’s tourism ambitions

Dubai has continued to strengthen its position as one of the world’s leading tourism destinations, supported by its extensive hospitality, retail, entertainment and cultural offerings.

The Visitor Rewards Programme adds another incentive for tourists to explore the city and make the most of their visit.

The response within the first 48 hours suggests strong demand for the initiative and reflects the continued interest in Dubai among international travellers.

With more visitors taking part, the programme is expected to further encourage tourism activity across the emirate while giving eligible visitors an added benefit during their Dubai stay.